Here are 10 ways you can incorporate
smartphone users into your presentation and become the topic of
conversation online and off.
Encourage and reward people for using their smartphones
At Cause Marketing Forum’s annual
conference in Chicago in June this year, someone asked people to use
their smartphones. To show them how serious he was, he offered a copy of
a book and a $100 gift card of donorschoose.org
<http://donorschoose.org> to the person that mentioned him the
most on their Twitter and Facebook pages.
Give your presentation a hashtag
At the CMF, the person also asked people
to use the conference, hashtag#CMF12, and the hashtag for his
presentation, #CMLight, as he was speaking on ‘The Lighter Side of Cause
Marketing’. That way they could see and interact with other people that
were talking about his speech. His audience didn’t have to remember
those hashtags as he included them at the bottom of every slide.
Give them suggested tweets
Between slides he gave his audience
clever and funny things to tweet and Facebook about him: “That
@JoeWaters is wicked funny… good looking too! #cmf12 #cmlight.” He also
encouraged people to rant and rave about his Boston accent and love for
the Boston Red Sox.
Give people your Twitter handle
This was a great way to answer people’s questions during and after his presentation. He also picked up a lot of new followers!
Talk about things that people can check out on their phones
He always mentioned his blog
<http://selfishgiving.com/> and Pinterest boards
<http://pinterest.com/joewaters/>, which are both optimised for
mobile devices. If people are not listening to him, maybe they wil find
something more useful on something else of his. At least they are still
being engaged by him instead of ‘Angry Birds’.
Poll your audience via text
He has seen this a lot at conferences,
most recently at the Cause Marketing Forum where the facilitators used
mGive <http://mgive.com/>. The speaker asks a question and the
audience can text their answers. The best part is that you can see the
results live and instantaneously on the screen.
Tell people to ‘write this down’
Encourage listeners to use their phones
and tablets as notepads to jot down those nuggets in your speech that
they need to remember.
Encourage people to e-mail you for more information
Information Technology-savvy people love
to do this once or twice during a presentation. They pick a juicy topic
and ask people to email them for more details. So they won’t forget,
they told them to do it right now. By the way, they do not give them a
sales pitch. This is something they want and it is free.
Upload your presentation to slideshare
That way listeners can follow along on
their smartphones and review past slides or jump ahead in the
presentation. You may be thinking, ‘Why would I want to give my audience
an excuse to tune you out?’ There is a good chance they will anyway. At
least they are looking at your presentation and not updating their
Facebook page.
This last tip is yours
Have you ever engaged smartphone users in a presentation? If so, how? Will you use some of these tips in your next presentation?
It is funny that when researching this
topic, one found a lot of advice on getting people to turn off their
phones during a speech. One tip was to stand near the offender to shame
him into submission. Sorry, but some people think that ship has sailed.
Smartphones and mobile technology are an inescapable part of our lives
and we as speakers need to adapt or risk being unheard.
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